Customers inspire BASF Crop Protection and Specialty Products USA.

Paul Rea

Paul Rea
Senior Vice President
Crop Protection, North America

We are working to turn their plans into reality through active collaboration.

Helping our customers be more successful requires recognizing what they need tomorrow and developing intelligent solutions to increase their competitiveness.

To accomplish this, we jointly discover business opportunities with our customers, and develop solutions based on science and technology. That collaborative commitment is backed by a robust R&D investment program, resulting in a pipeline of valuable products.

Also, by considering the impact to our customers of the decisions we make, we are better able to put sustainable solutions into their hands.

Read on for examples of how BASF works with our customers to build innovative solutions tailored to their needs, enabling shared success.

Ag Service Sees Regional Trends in Fungicide and Herbicide Use

Dean Schafer

Working on the front lines of Ag Service gives agronomists a leading edge on understanding trends in weed-resistance management, disease control and Plant Health. Dean Schafer, an agronomist with Chebanse Ag Service in Chebanse, Illinois, has analyzed trends in his region and seen growers repeatedly turn to BASF for the products they need.

Headline® brings big ROI for Missouri Grower

Jack Holifield

Jack Holifield grows corn, cotton and soybeans on a 3,500-acre farm in Kennett, Mo. Most of the farm is minimum- or no-till, and he irrigates about 90 percent of the land. A few years ago, Holifield started using Headline® fungicide on his corn and soybeans for increased disease control and Plant Health benefits.

Minnesota Growers Stay Economical with BASF

Steve and Donna Roth

Farming economically is top priority for most growers. With that goal in mind, BASF creates products that aid growers in their quest to use their land and other resources as efficiently as possible. Steve and Donna Roth grow irrigated corn; a number of dry, edible beans and spring wheat on their 4,000 acre farm in Wadena, Minn. Farming in Central Minnesota leaves the Roths facing short days and short seasons, so they look for products that work in a timely manner.

Fighting Termites at 'Old Swedes Church'

Old Swedes Church

As the oldest Swedish church in New Jersey, Trinity has seen its share of battles. Since the early 1990s, the church has faced roof truss, tower structure and cemetery wall failures. But the most recent fight was a quieter problem. In fact, only the cleaning lady noticed it at first. 


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