One Hungry Planet

The math leads to an inescapable conclusion: By the year 2050, three times as many people will depend on the same amount of U.S. farmland for food.

The question is, “How will we feed the future?”

American agriculture has been responding to this challenge for decades. By continually embracing innovative practices and technology, U.S. growers have delivered amazing results.

While the challenge of feeding the future may seem more daunting than ever, there is much cause for optimism. As you will see, the constant progress of American agriculture, combined with the spirit and commitment of growers and those of us who support them, makes for a very compelling story.

From time to time, we will explore other aspects of these issues and post the content here. We hope you find these resources informative, thought-provoking and inspiring.

Please feel free to distribute these videos to your network, and be sure to contribute to the conversation by posting comments at each video’s YouTube link.

Growing Today for Tomorrow
Growing Today for Tomorrow

While global consumption is on the rise, farmers are being tasked with producing more with less land, energy, and water while conserving our planet. BASF understands this challenge and applauds this amazing work farmers perform each and every day.

Feeding the World
Feeding the World

Discussion that connects the consumer with “what is necessary to feed the world.” Brian talks to Mike about the importance of soil health in a farm’s sustainability. “True sustainability is soil health for the long run,” he says.

Farming for Next Generation
Farming for Next Generation

Discussion about how this third generation grower is using the latest technology to help ensure his 11-year-old son can continue the family’s proud farming tradition. Steve tells Gerry, “I’m envious of that generation. I look at my son and the world’s his oyster.”

Making a Living
Making a Living

Discusses the costs per acre to run a sustainable farm and how yields can be maximized. Detlev tells Humphrey, “Research is going to be one of the biggest things we have in the future. We have to make sure that technology matches our operation…We try to use the most modern technology out there to make our operation profitable.”

Meeting Consumer Needs
Meeting Consumer Needs

Discussion about the controls that are in place to protect consumers and produce a quality product for them. Dan tells Ron, “If there is any question on quality it doesn’t enter the food chain at all. Food safety is a number one priority.”

Managing Risk
Managing Risk

Discussion about the protection plans that are in place to mitigate risk on the Gessell family farm including the choice of crops, insurance coverage and crop protection products. Kurt tells Marie, “We test different products on our farm to see what’s going to give us a good return.”

Dicamba Video
The making of an advanced Dicamba formulation

Herbicide Site of Action Video
Herbicide Site of Action

A site of action is the biochemical site where a herbicide controls a weed.

One Hungry Planet

“One Hungry Planet” tells the story of American growers’ amazing achievements over recent decades, accomplishments that lay the groundwork for meeting the challenging needs ahead for food and fiber.

Conservation Small
The Conservation Conversation

“The Conservation Conversation” considers the state of American agriculture from a variety of perspectives, from farmers to consumers. The discussion with growers about caring for the land and resources, conservation and the future reflects their passion and commitment.

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